How can companies measure the effectiveness of their employees' use of digital tools in enhancing customer experiences, and what strategies can be implemented to continuously improve their digital skills in this area?

Companies can measure the effectiveness of their employees' use of digital tools in enhancing customer experiences by tracking key performance indicators such as customer satisfaction scores, response times, and conversion rates. To continuously improve their digital skills in this area, companies can provide ongoing training and development opportunities, encourage collaboration and knowledge sharing among employees, and regularly assess and update the digital tools and technologies being used to ensure they are meeting the needs of both employees and customers.