How can companies effectively measure and track the alignment of their employees with the company's values and goals, and what strategies can be implemented to address any discrepancies found in order to maintain a cohesive and customer-centric work environment?

Companies can effectively measure and track alignment by regularly soliciting feedback from employees through surveys, performance evaluations, and team meetings. They can also use key performance indicators (KPIs) to assess progress towards goals and values. Strategies to address discrepancies include providing clear communication of values and goals, offering training and development opportunities to align employees with company values, and fostering a culture of open communication and collaboration to ensure alignment and maintain a cohesive and customer-centric work environment.