How can a brand measure the effectiveness of their employee advocacy program in strengthening customer engagement and driving brand advocacy in today's competitive digital market?

A brand can measure the effectiveness of their employee advocacy program by tracking key performance indicators such as social media engagement metrics, website traffic, and customer feedback. They can also conduct surveys or focus groups to gather qualitative data on customer perceptions and brand advocacy. Additionally, monitoring the growth of brand mentions, shares, and referrals from employees can provide insight into the program's impact on customer engagement and advocacy. Regularly analyzing these metrics and adjusting the program based on the results will help ensure its success in the competitive digital market.