How can businesses measure the impact of emotional intelligence on customer satisfaction and loyalty, and what key metrics should they use to track their progress in this area?
Businesses can measure the impact of emotional intelligence on customer satisfaction and loyalty by collecting feedback through surveys, monitoring customer complaints and compliments, and tracking repeat business and retention rates. Key metrics to track progress in this area include Net Promoter Score (NPS), customer satisfaction scores, customer loyalty metrics such as customer lifetime value and customer retention rate, and employee engagement scores as happy employees are more likely to deliver better customer service. By analyzing these metrics over time, businesses can gauge the effectiveness of their emotional intelligence strategies in improving customer satisfaction and loyalty.
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