In what ways can businesses measure the effectiveness of utilizing advanced translation technology to expand their global reach and improve cross-cultural communication?

Businesses can measure the effectiveness of advanced translation technology by tracking key performance indicators such as increased website traffic, engagement metrics, and conversion rates in target markets. They can also analyze customer feedback and satisfaction levels to assess the quality of translations and communication. Additionally, businesses can conduct A/B testing to compare the performance of translated content with and without advanced translation technology to determine its impact on global reach and cross-cultural communication.