How can businesses ensure that they are effectively utilizing customer feedback and social media monitoring tools to measure the success of their CX initiatives in the ever-changing digital landscape?

Businesses can ensure they are effectively utilizing customer feedback and social media monitoring tools by regularly collecting and analyzing data from various channels to understand customer sentiment and preferences. They should also actively engage with customers online to address concerns and gather real-time feedback. Additionally, businesses should use key performance indicators (KPIs) to measure the impact of their CX initiatives and make data-driven decisions to continuously improve their strategies in the ever-changing digital landscape.