How can companies effectively measure the ROI of their CX initiatives to ensure they are contributing to long-term business success while also improving customer satisfaction and employee engagement?

Companies can effectively measure the ROI of their CX initiatives by tracking key performance indicators such as customer retention rates, net promoter scores, and customer lifetime value. They can also conduct customer surveys and feedback sessions to gather insights on the impact of their CX initiatives. Additionally, companies can analyze employee engagement levels and productivity metrics to gauge the effectiveness of their CX strategies on internal satisfaction and performance. By combining both quantitative and qualitative data, companies can ensure that their CX initiatives are contributing to long-term business success while also improving customer satisfaction and employee engagement.