How can businesses effectively measure the success of their CX awards program when using social media as a key platform for engagement with customers?

Businesses can effectively measure the success of their CX awards program on social media by tracking key metrics such as engagement rates, reach, and sentiment analysis. They can also monitor customer feedback and reviews to gauge satisfaction levels and identify areas for improvement. Additionally, businesses can compare their performance on social media to industry benchmarks and competitors to assess their standing in the market. By analyzing these data points, businesses can gain insights into the impact of their CX awards program on customer perception and loyalty.