How can companies effectively measure the impact of their CX ambassador program on customer satisfaction and loyalty, and use this data to drive continual improvement in the customer experience?

Companies can measure the impact of their CX ambassador program on customer satisfaction and loyalty by tracking key metrics such as Net Promoter Score, customer feedback, and retention rates. They can also conduct surveys and interviews with customers to gather qualitative data on their experiences. By analyzing this data, companies can identify areas for improvement in the customer experience and make necessary adjustments to their program. Continual monitoring and analysis of customer feedback and metrics will enable companies to drive ongoing improvements in their CX ambassador program and ultimately enhance customer satisfaction and loyalty.