How can companies measure the impact of their CX Ambassador program on overall customer satisfaction and loyalty, and what key metrics should be tracked to ensure continual improvement in customer experience delivery?

Companies can measure the impact of their CX Ambassador program on overall customer satisfaction and loyalty by tracking key metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). These metrics provide insights into how customers perceive the service provided by CX Ambassadors and their likelihood to recommend the company to others. Additionally, tracking metrics related to customer retention, repeat purchase rate, and customer lifetime value can help companies understand the long-term impact of their CX Ambassador program on customer loyalty. Continual improvement in customer experience delivery can be ensured by regularly collecting feedback from customers, analyzing trends in key metrics, and implementing changes based on customer insights to enhance the overall customer experience.