How can companies measure the impact of their CX ambassadors on brand loyalty and customer retention?

Companies can measure the impact of their CX ambassadors on brand loyalty and customer retention by tracking key metrics such as customer satisfaction scores, Net Promoter Score (NPS), and customer retention rates before and after the ambassadors are implemented. They can also conduct surveys or focus groups to gather direct feedback from customers on their interactions with the ambassadors and how it has influenced their loyalty to the brand. Additionally, companies can analyze sales data to see if there is a correlation between increased customer engagement through the ambassadors and higher purchase frequency or average order value.