How can a company measure the impact of their CX Ambassador's efforts in building long-term loyalty and advocacy among customers, and what strategies can be implemented to continuously improve and enhance the customer experience?

A company can measure the impact of their CX Ambassador's efforts by tracking key metrics such as customer satisfaction scores, Net Promoter Score (NPS), customer retention rates, and referral rates. To continuously improve and enhance the customer experience, strategies such as gathering feedback through surveys and social media, providing ongoing training and support for CX Ambassadors, personalizing interactions with customers, and implementing technology to streamline processes and improve efficiency can be implemented. Additionally, creating a culture of customer-centricity within the organization and empowering employees to go above and beyond to exceed customer expectations can also contribute to building long-term loyalty and advocacy among customers.