How can companies measure the impact of their CX ambassadors on customer satisfaction and loyalty, and what strategies can be implemented to continuously improve their representation of the brand values and mission?

Companies can measure the impact of their CX ambassadors on customer satisfaction and loyalty by tracking key metrics such as Net Promoter Score, customer feedback, and retention rates. To continuously improve their representation of the brand values and mission, companies can implement regular training and development programs for CX ambassadors, encourage open communication and feedback from customers, and provide incentives for exceptional performance. Additionally, creating a strong company culture that aligns with the brand values and mission can help CX ambassadors embody these principles in their interactions with customers.