How can companies effectively measure the impact of their CX ambassadors on customer satisfaction and loyalty, and what strategies can be implemented to continuously improve and cultivate a team of successful CX ambassadors?

Companies can measure the impact of their CX ambassadors on customer satisfaction and loyalty by tracking metrics such as customer feedback, Net Promoter Score (NPS), and customer retention rates. They can also conduct surveys and focus groups to gather qualitative data on the ambassador's performance. To continuously improve and cultivate a team of successful CX ambassadors, companies can provide ongoing training and development opportunities, recognize and reward top performers, foster a culture of empathy and customer-centricity, and encourage open communication and feedback within the team. Additionally, creating a strong support system and clear goals for the ambassadors can help them stay motivated and engaged in their roles.