How can companies measure the effectiveness of their CX ambassadors in positively impacting customer satisfaction and loyalty, and what strategies can they implement to continuously improve their performance?

Companies can measure the effectiveness of their CX ambassadors by tracking customer satisfaction and loyalty metrics before and after their interactions. They can also conduct surveys or gather feedback from customers who have interacted with the ambassadors. To continuously improve performance, companies can provide ongoing training and support to their ambassadors, set clear goals and expectations, and regularly review and analyze data to identify areas for improvement. Additionally, companies can incentivize and recognize top-performing ambassadors to motivate them to continue delivering exceptional customer experiences.