How can companies measure the impact of their CX ambassadors on customer satisfaction and loyalty, and what strategies can be implemented to further enhance their influence on the overall customer experience?

Companies can measure the impact of their CX ambassadors on customer satisfaction and loyalty by tracking customer feedback and satisfaction scores before and after the ambassadors' interactions. They can also use metrics such as Net Promoter Score (NPS) and customer retention rates to assess the ambassadors' influence. To enhance their influence on the overall customer experience, companies can provide ongoing training and development opportunities for ambassadors, encourage them to personalize interactions with customers, and incentivize them based on customer satisfaction metrics. Additionally, companies can gather feedback from customers about their interactions with ambassadors to identify areas for improvement and make necessary adjustments to enhance the customer experience.