In what ways can a company leverage social media and online reviews to measure the impact of their customer satisfaction initiatives on overall business success and growth?

A company can leverage social media by monitoring customer sentiment on platforms like Twitter, Facebook, and Instagram to gauge customer satisfaction levels. Online reviews on sites like Yelp and Google can provide valuable feedback on specific products or services, allowing the company to make improvements based on customer feedback. By analyzing trends in social media mentions and online reviews, a company can track the impact of their customer satisfaction initiatives on overall business success and growth, helping them make data-driven decisions to enhance customer experience.