How does your company measure and track customer satisfaction to ensure continuous improvement in meeting their needs and expectations?

Our company measures customer satisfaction through regular surveys, feedback forms, and monitoring online reviews and social media comments. We closely track key performance indicators such as Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT) to gauge overall satisfaction levels. This data is analyzed to identify areas for improvement and implement necessary changes to better meet customer needs and expectations. Additionally, our customer service team conducts follow-up calls or emails to address any issues and gather further insights for improvement.