How can companies effectively measure the impact of customer feedback on employee performance to ensure a fair and motivating evaluation process?

Companies can effectively measure the impact of customer feedback on employee performance by implementing regular performance reviews that include feedback from customers. They can also utilize tools such as surveys and feedback forms to gather customer input on employee interactions. Additionally, companies can track key performance indicators related to customer satisfaction and compare them to individual employee performance metrics. By incorporating customer feedback into the evaluation process, companies can ensure a fair and motivating system that aligns employee goals with customer expectations.