How can businesses ensure they are effectively measuring and analyzing customer feedback in order to make informed decisions that will enhance their brand image and attract new customers in a competitive market?

Businesses can ensure they are effectively measuring and analyzing customer feedback by implementing tools such as surveys, online reviews, and social media monitoring to gather data. They should also establish clear metrics and KPIs to track customer satisfaction and sentiment. By identifying trends and patterns in the feedback, businesses can make informed decisions to improve their products or services, address any issues, and enhance their brand image. This proactive approach will help attract new customers in a competitive market by demonstrating a commitment to customer satisfaction and continuous improvement.