How can companies effectively measure the success of their customer experience initiatives in relation to employee performance and overall business success, and what strategies can be implemented to continuously improve alignment with company values and culture?

Companies can measure the success of customer experience initiatives by tracking key performance indicators such as customer satisfaction scores, retention rates, and Net Promoter Score. To align employee performance with customer experience goals, companies can implement training programs, provide regular feedback, and set clear expectations. To continuously improve alignment with company values and culture, companies can regularly communicate and reinforce values, recognize and reward employees who embody these values, and involve employees in decision-making processes to ensure their buy-in and commitment to the company's mission and goals.