How can companies leverage social media and online reviews to measure the success of their customer-centric initiatives in enhancing overall customer satisfaction and loyalty?

Companies can leverage social media by monitoring and analyzing customer feedback, sentiments, and interactions on platforms like Facebook, Twitter, and Instagram. They can also use online reviews on sites like Yelp and Google to gather insights into customer experiences and satisfaction levels. By tracking metrics such as engagement rates, sentiment analysis, and Net Promoter Score (NPS), companies can measure the impact of their customer-centric initiatives on overall customer satisfaction and loyalty. Additionally, companies can use social listening tools to identify trends, address customer concerns, and make data-driven decisions to improve their customer service and enhance customer loyalty.