How can companies measure the effectiveness of their customer-centric strategies and ensure continuous improvement in delivering exceptional customer experiences?

Companies can measure the effectiveness of their customer-centric strategies by tracking key performance indicators such as customer satisfaction scores, Net Promoter Score, and customer retention rates. They can also gather feedback through surveys, focus groups, and social media monitoring to understand customer perceptions and areas for improvement. To ensure continuous improvement, companies should regularly analyze data, implement changes based on feedback, and invest in employee training to enhance customer service skills. By prioritizing customer feedback and making data-driven decisions, companies can adapt their strategies to meet evolving customer needs and expectations.