How can companies effectively measure the impact of a customer-centric culture on their overall business success, and what key metrics should they be tracking to ensure continuous improvement in customer satisfaction?

Companies can effectively measure the impact of a customer-centric culture on their overall business success by tracking key metrics such as customer satisfaction scores, Net Promoter Score (NPS), customer retention rates, and customer lifetime value. These metrics can provide insights into how well the company is meeting customer needs and expectations, and how loyal customers are to the brand. By regularly monitoring and analyzing these metrics, companies can identify areas for improvement and make strategic decisions to enhance the customer experience, ultimately leading to increased business success.