How can companies measure the impact of incorporating cultural intelligence into their customer experience strategies, and what key performance indicators should they use to track success in leveraging cultural differences as a competitive advantage in the global marketplace?
Companies can measure the impact of incorporating cultural intelligence into their customer experience strategies by analyzing customer feedback, monitoring customer satisfaction scores across different cultural groups, and tracking sales growth in diverse markets. Key performance indicators to track success in leveraging cultural differences as a competitive advantage could include customer retention rates, customer engagement levels, and market share growth in culturally diverse regions. Additionally, companies can also assess employee training and development programs focused on cultural intelligence to gauge the effectiveness of their strategies.
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