How can companies effectively measure the cultural impact of their CX ambassador program on both employees and customers, and what strategies can they implement to foster a customer-centric culture within the organization?

Companies can measure the cultural impact of their CX ambassador program by conducting surveys or interviews with employees and customers to gather feedback on their experiences. They can also analyze key performance indicators such as customer satisfaction scores and employee engagement levels. To foster a customer-centric culture, companies can provide ongoing training and development opportunities for employees to enhance their customer service skills. They can also create a rewards and recognition program to incentivize employees to prioritize customer satisfaction and embed customer-centric values into the organization's mission and values.