How can international companies measure the effectiveness of their efforts to incorporate cultural diversity into their customer experience strategy, and what key indicators should they look for to ensure they are authentically engaging with diverse customer groups?

International companies can measure the effectiveness of their efforts to incorporate cultural diversity into their customer experience strategy by tracking customer satisfaction rates, conducting surveys to gather feedback from diverse customer groups, and monitoring sales and customer retention rates. Key indicators to ensure authentic engagement with diverse customer groups include having a diverse workforce that reflects the customer base, offering products and services that cater to different cultural preferences, and actively seeking input from diverse customers to tailor the customer experience accordingly. Additionally, companies can measure the success of their diversity initiatives by analyzing customer complaints and resolving issues related to cultural insensitivity promptly.