How can companies measure the success of their cross-functional collaboration in sharing customer insights, and what key performance indicators should they track to ensure ongoing effectiveness and sustainability?

Companies can measure the success of their cross-functional collaboration in sharing customer insights by tracking key performance indicators such as customer satisfaction scores, revenue growth from new products or services developed based on insights, and employee engagement levels. They should also monitor the number of successful collaborations across departments, the speed of decision-making based on shared insights, and the impact on customer retention rates. By regularly assessing these metrics, companies can ensure ongoing effectiveness and sustainability of their cross-functional collaboration efforts.