How can companies measure the success of cross-functional collaboration in terms of customer satisfaction, innovation, and the launch of new products or services?

Companies can measure the success of cross-functional collaboration by tracking customer satisfaction through surveys, feedback, and reviews to see if the collaboration has positively impacted customer experience. They can also measure success through the number of innovative ideas generated and implemented as a result of cross-functional collaboration, as well as the successful launch of new products or services that have resulted from the collaboration. By setting specific KPIs related to these areas and regularly monitoring progress, companies can effectively measure the success of cross-functional collaboration in terms of customer satisfaction, innovation, and new product/service launches.