How can businesses measure the success of their self-service options and personalized human interactions in order to continuously improve their customer effort score and overall customer experience?

Businesses can measure the success of their self-service options by tracking metrics such as self-service utilization rates, completion rates, and customer feedback on the ease of use. For personalized human interactions, businesses can measure success by monitoring customer satisfaction scores, response times, and feedback on the quality of interactions. By analyzing these metrics and feedback, businesses can identify areas for improvement, make necessary adjustments, and continuously enhance their customer effort score and overall customer experience. Regularly soliciting feedback from customers through surveys and monitoring customer retention rates can also provide valuable insights for improving self-service options and personalized human interactions.