How can businesses effectively measure the impact of their efforts in cultivating a culture of exceptional customer service and continually improve upon their customer experience strategies to stay ahead of the competition?

Businesses can measure the impact of their customer service efforts by collecting and analyzing customer feedback through surveys, reviews, and social media. They can also track key performance indicators such as customer satisfaction scores and retention rates. To continually improve, businesses should regularly review and adjust their customer experience strategies based on feedback and data analysis. Staying ahead of the competition requires businesses to innovate and adapt to changing customer needs and preferences, while also benchmarking against industry best practices and competitors.