How can CX ambassadors effectively measure the impact and success of incorporating augmented reality and virtual reality into their customer experiences to ensure they are delivering the desired results and ROI?

CX ambassadors can measure the impact of augmented reality and virtual reality in customer experiences by tracking key metrics such as engagement levels, conversion rates, and customer satisfaction scores before and after the implementation. They can also gather feedback from customers through surveys or focus groups to understand their experience with the new technology. Additionally, analyzing data on customer behavior, such as time spent interacting with AR/VR content and repeat visits, can provide insights into the effectiveness of the technology. By regularly monitoring these metrics and making adjustments based on the results, CX ambassadors can ensure they are delivering the desired results and ROI from incorporating AR and VR into customer experiences.