How can companies effectively measure the emotional connection between their employees and the organization's CX goals, and what strategies can they implement to strengthen this connection over time?

Companies can measure the emotional connection between employees and CX goals through surveys, feedback sessions, and performance evaluations that assess engagement and alignment with company values. To strengthen this connection, companies can implement regular communication and recognition programs to show appreciation for employees' efforts towards CX goals. Additionally, fostering a positive work culture, providing opportunities for professional development, and promoting work-life balance can help enhance employees' emotional connection to the organization and its goals over time.