How can companies effectively measure the emotional connection their employees have to their CX goals, and what strategies can they implement to strengthen this connection over time?

Companies can effectively measure the emotional connection their employees have to their CX goals by conducting regular surveys or feedback sessions to gauge employee sentiment and engagement levels. They can also track key performance indicators related to customer satisfaction and employee behavior. To strengthen this connection over time, companies can prioritize employee well-being and development, provide training and resources to help employees better understand and embody CX goals, and recognize and reward employees who demonstrate a strong emotional connection to CX objectives. Additionally, fostering a culture of open communication, transparency, and collaboration can help employees feel more connected to the company's overall mission and values.