How can companies measure the effectiveness of their non-monetary incentives in relation to employee motivation and performance, and what strategies can they implement to continually improve and adapt these incentives over time?

Companies can measure the effectiveness of their non-monetary incentives by conducting employee surveys, tracking key performance indicators, and analyzing employee engagement and retention rates. To continually improve and adapt these incentives over time, companies can gather feedback from employees, conduct regular reviews of incentive programs, and stay updated on industry trends and best practices. Additionally, companies can offer a variety of incentives to cater to different employee preferences and needs, and regularly communicate the value and impact of these incentives to employees.