How can companies measure the effectiveness of their employees' application of soft skills in enhancing customer experiences, and what strategies can they implement to continuously improve and develop these skills within their workforce?

Companies can measure the effectiveness of their employees' application of soft skills in enhancing customer experiences through customer feedback, performance evaluations, and observation of interactions. To continuously improve and develop these skills within their workforce, companies can implement regular training sessions, mentorship programs, and opportunities for employees to practice and receive feedback on their soft skills in real-world scenarios. Additionally, companies can provide resources such as online courses, workshops, and coaching sessions to help employees further develop their soft skills.