How can companies measure the success of their CX ambassadors in effectively embodying and projecting the brand's values to customers, and what strategies can be implemented to continuously improve and enhance their performance in delivering a memorable customer experience?

Companies can measure the success of their CX ambassadors by tracking customer satisfaction ratings, monitoring feedback and reviews, and analyzing customer loyalty and retention rates. To continuously improve their performance, companies can provide ongoing training and development opportunities for CX ambassadors, gather and implement feedback from both customers and employees, and regularly assess and adjust their customer experience strategies based on data and insights. Additionally, creating a strong company culture that aligns with the brand's values and empowering CX ambassadors to make decisions that prioritize customer satisfaction can also enhance their performance in delivering a memorable customer experience.