How can companies measure the effectiveness of their efforts to embed customer experience values into their overall company culture, and what strategies can they use to continuously improve and reinforce these values over time?

Companies can measure the effectiveness of embedding customer experience values by tracking key performance indicators related to customer satisfaction, retention, and loyalty. They can also conduct regular surveys and gather feedback from customers to gauge their perception of the company's customer-centric culture. To continuously improve and reinforce these values over time, companies can invest in employee training and development programs focused on customer service, establish reward and recognition systems for employees who embody customer experience values, and regularly communicate the importance of customer centricity throughout the organization. Additionally, companies can create a culture of accountability by holding employees and leaders accountable for delivering exceptional customer experiences.