How can companies effectively measure the impact of their efforts to instill a customer-centric culture within their organization, and what strategies can they implement to continuously improve and maintain this culture over time?

Companies can measure the impact of their customer-centric culture by analyzing customer satisfaction scores, retention rates, and repeat business. They can also gather feedback through surveys, focus groups, and social media to understand customer perceptions. To continuously improve and maintain a customer-centric culture, companies can invest in employee training, set clear customer service standards, and foster a culture of listening and empathy. Additionally, they can regularly review and update customer feedback processes, incorporate customer feedback into decision-making, and reward employees for delivering exceptional customer experiences.