How can companies effectively measure the impact of their efforts to create a customer-centric culture, and what strategies can they use to continuously improve and evolve in response to customer feedback and changing market dynamics?

Companies can measure the impact of their customer-centric culture efforts by tracking key performance indicators such as customer satisfaction scores, retention rates, and customer lifetime value. They can also conduct regular surveys, focus groups, and customer feedback sessions to gather insights on customer preferences and expectations. To continuously improve and evolve, companies can use agile methodologies to quickly implement changes based on customer feedback, invest in training programs to empower employees to better serve customers, and stay updated on market trends and competitor activities to adapt their strategies accordingly.