How can businesses effectively measure the success of their AI-driven customer engagement strategies in terms of both quantifiable metrics and qualitative feedback from customers?

Businesses can measure the success of their AI-driven customer engagement strategies by tracking quantifiable metrics such as customer satisfaction scores, conversion rates, and average response times. They can also gather qualitative feedback from customers through surveys, interviews, and social media channels to understand their experience and perception of the AI-driven interactions. By combining both quantitative and qualitative data, businesses can gain a comprehensive view of the effectiveness of their AI-driven customer engagement strategies and make informed decisions for improvement.