How can a company effectively measure the ROI of implementing artificial intelligence and data analytics in their customer experience initiatives, and what key metrics should they focus on to demonstrate the impact on their competitive advantage in the market?

A company can effectively measure the ROI of implementing artificial intelligence and data analytics in their customer experience initiatives by tracking metrics such as customer satisfaction scores, customer retention rates, and the average cost per customer acquisition. They should also focus on metrics related to operational efficiency, such as reduced response times and increased productivity. By analyzing these key metrics, companies can demonstrate the impact of AI and data analytics on improving customer experiences and gaining a competitive advantage in the market.