How can companies ensure that their customer service representatives are effectively utilizing the language training they receive to build strong relationships with customers from diverse backgrounds and increase loyalty to the brand?

Companies can ensure that their customer service representatives are effectively utilizing language training by providing ongoing support and resources for practice and improvement. This can include regular coaching sessions, language proficiency assessments, and opportunities for real-life practice with diverse customers. Additionally, companies should encourage cultural sensitivity and empathy training to help representatives better understand and connect with customers from different backgrounds. By fostering a culture of continuous learning and development, companies can empower their representatives to effectively communicate, build strong relationships, and increase loyalty to the brand.