How can companies ensure that their experiential customer service training programs not only improve employee performance but also have a long-lasting impact on customer loyalty and brand reputation?

Companies can ensure that their experiential customer service training programs have a long-lasting impact by incorporating ongoing reinforcement and follow-up sessions to solidify learning. Additionally, aligning training objectives with the company's values and brand promises can help employees understand the importance of exceptional customer service in building loyalty and reputation. Providing opportunities for employees to practice and apply their training in real-world scenarios can also help reinforce skills and behaviors that lead to positive customer experiences. Finally, soliciting feedback from both employees and customers on the effectiveness of the training program can help identify areas for improvement and ensure that the program continues to evolve to meet changing customer expectations.