How can organizations ensure that the innovative tools being used for internal CX communication are aligning with the company's overall goals and values to maximize their impact on employee engagement and customer experience satisfaction levels?

Organizations can ensure that innovative tools for internal CX communication align with company goals and values by clearly defining objectives and expectations for their use. They should regularly assess the effectiveness of these tools in relation to employee engagement and customer satisfaction levels. Additionally, seeking feedback from employees and customers on the impact of these tools can help identify areas for improvement and alignment with company values. Finally, integrating these tools into training programs and performance evaluations can reinforce their importance in achieving overall goals and values.