How can organizations ensure that employee advocacy efforts are aligned with their overall customer retention strategy in order to maximize impact and drive sustainable growth in the ever-changing digital landscape?

Organizations can ensure that employee advocacy efforts are aligned with their customer retention strategy by clearly communicating the importance of customer relationships and the role employees play in maintaining them. Providing training and resources to help employees understand the company's customer retention goals and how they can contribute to them. Encouraging and rewarding employees for engaging in activities that support customer retention, such as providing excellent customer service or promoting the brand on social media. Regularly monitoring and evaluating the impact of employee advocacy efforts on customer retention metrics to make adjustments as needed to maximize impact and drive sustainable growth in the digital landscape.