How can organizations ensure that their employee advocacy program is not only driving customer retention and acquisition but also positively impacting employee satisfaction and morale?

Organizations can ensure that their employee advocacy program positively impacts both customer retention and acquisition as well as employee satisfaction and morale by aligning the program with the company's values and mission. This can help employees feel more connected to the organization and motivated to advocate for it. Providing training and resources to employees to help them effectively advocate for the organization can also increase their satisfaction and morale. Additionally, recognizing and rewarding employees for their advocacy efforts can further incentivize them to actively participate in the program and feel valued within the organization.