How can companies ensure that the digital tools they implement not only enhance customer experience and employee productivity, but also promote collaboration and communication among team members in the workplace?

Companies can ensure that the digital tools they implement enhance customer experience and employee productivity by first identifying the specific needs and pain points of both customers and employees. They should then select tools that address these needs and integrate seamlessly with existing systems. To promote collaboration and communication among team members, companies can provide training and support to ensure employees are comfortable using the tools effectively. Additionally, creating a culture that values open communication, teamwork, and sharing of information can further encourage collaboration in the workplace.