How can CX Ambassadors ensure that their use of advanced AI and automation tools enhances the customer experience, rather than detracting from it, in an increasingly digital-driven world?

CX Ambassadors can ensure that their use of advanced AI and automation tools enhances the customer experience by focusing on personalization and human touchpoints. They should use these tools to streamline processes and provide quicker, more efficient service to customers. It is important for CX Ambassadors to continuously gather feedback and data to understand customer preferences and tailor the use of AI and automation accordingly. Additionally, they should prioritize transparency and communication with customers about how these tools are being used to maintain trust and ensure a positive experience.