How can companies ensure that their CX initiatives are not only improving employee engagement and customer satisfaction levels, but also positively impacting their bottom line and overall business performance?

Companies can ensure that their CX initiatives are positively impacting their bottom line and overall business performance by aligning their customer experience strategies with their business goals. This involves setting clear objectives, measuring key performance indicators, and regularly monitoring and analyzing data to track progress. Additionally, investing in employee training and development to ensure that staff are equipped to deliver exceptional customer service can lead to increased employee engagement and ultimately, improved customer satisfaction levels. Finally, companies should continually seek feedback from both employees and customers to identify areas for improvement and make necessary adjustments to their CX initiatives.